https://www.reedwalkerdesign.com/blog daily 0.75 2026-03-16 https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/465787fa-37c4-46ba-b602-efd86fe650c5/jrw-98.jpg https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/6bba572f-2539-4808-adde-c354c4d408b0/RWDC+ASSET+22.png https://www.reedwalkerdesign.com/blog/insight007 monthly 0.5 2026-04-01 https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/d4b5c018-f525-49e0-a9cf-12bba191dfbc/jrw-62.jpg Blog - insight: Interior Design Overview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/09ddef24-52c3-4f6f-b43a-341864a726ee/RWDC+Decorating+Design+Architecture.png Blog - insight: Interior Design Overview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/921271b6-b83e-4095-9a61-c6c53ab80393/20251024_150135.jpg Blog - insight: Interior Design Overview - Materials and finishes are performance decisions People often think materials are chosen primarily for aesthetics. In professional practice, that is only part of the equation. Interior designers evaluate materials and finishes based on durability, maintenance, lifecycle performance, environmental impact, safety, fire resistance, health considerations, installation conditions, and budget. Material and finish decisions relate to walls, floors, ceilings, furniture, millwork, lighting, hardware, accessories, and window treatments, while also accounting for substrate, installation, maintenance, and durability. The NCIDQ definition of interior design states that products and materials are selected based on code compliance, maintenance, lifecycle performance, sustainable and environmental attributes, and the needs of occupants and users. In other words, the selection of flooring in a public lobby, upholstery in a waiting area, or millwork in a library or hospitality setting is never just about color. It is about wear, cleanability, acoustic absorption, slip resistance, fire and safety code requirements, indoor air quality, maintenance resources, and user comfort. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/5dd3e99c-94e5-4890-86f0-179147f3a039/THE+PILLARS+OF+NARRATIVE-DRIVEN+DESIGN.png Blog - insight: Interior Design Overview - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/6e511f5e-edd7-4d54-990f-859bccd9abb3/NCIDQ.jpg Blog - insight: Interior Design Overview - Why NCIDQ certification matters, especially in complex public spaces NCIDQ certification matters because it is one of the clearest indicators that a designer has met a recognized professional standard grounded in education, experience, and examination. The NCIDQ definition states that qualified interior designers are identified by education, experience, and examination and are responsible for protecting consumers and occupants through code-compliant, accessible, and inclusive interior environments. That matters most in complex, public-facing, and regulated spaces. In environments such as libraries, healthcare, hospitality, multifamily, workplace, education, civic, and community-centered projects, design decisions carry consequences. These spaces must address accessibility, occupancy, fire and life-safety requirements, means of egress, material performance, user diversity, circulation clarity, and coordination with multiple consultants and contractors. The CIDA standards explicitly include regulations and guidelines related to occupancy calculations, travel distance, means of egress, fire and smoke considerations, and accessibility requirements. These are not conditions where design can be based on aesthetics alone. NCIDQ certification signals that a designer has been tested on the knowledge necessary to work responsibly in these environments. It does not mean non-certified designers have no value. It does mean that when a project carries real public use, regulatory complexity, or health, safety, and welfare implications, certification is meaningful. It reflects a level of technical competence and professional accountability that should matter to clients, collaborators, and communities in the same manner as other licensed professionals like architects and engineers. https://www.reedwalkerdesign.com/blog/insight006 monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/a36b5d14-ba01-4951-8e67-79126694e0f1/2.png Blog - insight: downtown revitalization in michigan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/796c776e-c059-4d3d-9a97-ff8cdbab5c9b/The+Economic+Cycle+of+Experience+%282%29.png Blog - insight: downtown revitalization in michigan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/0c00f78b-5480-4b54-900f-f8cda4a863da/4.png Blog - insight: downtown revitalization in michigan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/084cfb55-f0b9-4a88-8ebe-965724f1597c/Documentary+Two+Column+Script+worksheet+in+grey+and+white+simple+style.png Blog - insight: downtown revitalization in michigan - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reedwalkerdesign.com/blog/insight005 monthly 0.5 2026-02-02 https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/4322a1ec-2b46-433e-9a5b-072624676262/TREATMENT+TYPES.png Blog - insight: preservation 101 - Make it stand out U.S. Secretary of the Interior Historic Preservation Treatment Types https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/fd1e35be-1470-4e22-b97b-b72548863555/Historic+Local+State+Fed.png Blog - insight: preservation 101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/6d532168-abbf-4d08-8958-f2ba198b03c0/SOI+Standards.png Blog - insight: preservation 101 - Make it stand out Courtesy of the National Park Service https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/350c2c5a-65ef-487a-bd18-8355911c9efc/Historic+Part+Graphics.png Blog - insight: preservation 101 - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reedwalkerdesign.com/blog/insight004 monthly 0.5 2026-01-05 https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/9e9ccc47-1f6e-4f72-9c74-708c99ba6eda/ProcessHeader.png Blog - insight: The Power of Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/d57b2e28-97a6-456c-8797-7192fe681a67/jenna+tam.jpg Blog - insight: The Power of Process - Make it stand out Baby designer Jenna with her work BFF Tamara way back in 2006 at the Fox Tower relighting ceremony https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/548dccb9-ca57-476d-8a6b-445de74c8d3d/THE+PILLARS+OF+NARRATIVE-DRIVEN+DESIGN.png Blog - insight: The Power of Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/bb25f9aa-dd93-4d43-b3a9-da269401eab7/Traditional+vs+Co-Design+%281%29.png Blog - insight: The Power of Process - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.reedwalkerdesign.com/blog/insight003 monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/0aa509ad-140d-464e-86a1-ac3d8db37c1a/main+street+generative+AI.png Blog - insight: every space tells a story - Make it stand out A Historic Main Street blueprint overlaid with a conceptual rendering of a reimagined community space. Generated by AI. https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/7a262945-7d22-4a09-85a1-5e0b10a26138/THE+PILLARS+OF+NARRATIVE-DRIVEN+DESIGN.jpg Blog - insight: every space tells a story - Make it stand out The Pillars of Narrative-Driven Design, as utilized by Reed Walker Design Collective https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/da0be6f6-f10a-438c-99ea-e6290d5cd977/STORYTELLING+DESIGN+PROCESS.jpg Blog - insight: every space tells a story - Make it stand out Narrative-Based Design as integrated into Reed Walker Design Collective’s Collective Co-Design Process https://www.reedwalkerdesign.com/blog/insight002 monthly 0.5 2026-03-16 https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/d6ca72fb-562f-4d49-a520-9c4816e144aa/BTPL_PreDesignReport10122023+Page+002.jpg Blog - insight: designing for belonging - Make it stand out An excerpt from the 2023 Pre-Design and Research Report by Jenna Reed Walker https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/e8e3d0ae-bc40-4ca5-9b2c-ca63c8f3c780/RWDC+Collective+Co-Design+Process.png Blog - insight: designing for belonging - Make it stand out Comparison of a traditional design process vs our Collective Co-Design Process https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/67a239f5-58b0-4bb8-9bad-efb63e5bafaf/MLA_Fall2025+Page+034.png Blog - insight: designing for belonging - Make it stand out An overview of the Big Ideas https://images.squarespace-cdn.com/content/v1/689a5f5b33f6277e60cb7768/e6408949-8df4-434c-a74c-4016626d0cfd/Screenshot+2025-04-30+102238.png Blog - insight: designing for belonging - Make it stand out Concept images, including historic photos of the library (courtesy of BTPL) https://www.reedwalkerdesign.com/blog/insight001 monthly 0.5 2026-03-16 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