An interior designer and architectural historian is writing in a notebook on a desk, with a pen in her right hand. She is wearing bracelets on her left wrist and is seated near a potted plant and a cup of coffee. The image is black and white.

insight

graphic of 4 connected circles

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insight: the psychology of place

Dorothy had every spectacle Oz could offer and still wanted the kitchen in Kansas. That pull is not taste, it is a documented set of responses to the spaces around us. Here is how orientation, sensory load, scale, and biophilia shape the way people feel, behave, and return.

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