insight

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insight: The Power of Process
Jenna Walker Jenna Walker

insight: The Power of Process

Design is not defined by final photographs. It is shaped by the process that guides every decision long before construction begins. In this January 2026 Insight, Reed Walker Design Collective explores how a thoughtful, integrated design process transforms vision into reality. From interior design and adaptive reuse to historic preservation and change management, this post breaks down our Collective Co-Design approach and explains why alignment, strategy, and stewardship lead to stronger, more resilient project outcomes.

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insight: every space tells a story
Jenna Walker Jenna Walker

insight: every space tells a story

In December 2025 INSIGHT: Every Space Tells a Story, Reed Walker Design Collective explores how storytelling serves as a powerful framework in interior design—shaping not just the aesthetics of a space, but its emotional impact, purpose, and connection to community. From preserving historic character to supporting human experience, this blog reveals how narrative elements like tone, setting, and voice can turn environments into meaningful places where people feel seen, supported, and inspired.

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insight: hello
Jenna Walker Jenna Walker

insight: hello

As Reed Walker Design Collective celebrates our first year in practice, we are pausing to reflect, extend our gratitude, and share our new online home: reedwalkerdesign.com.  Whether you’ve been with me throughout the various chapters of my career, joined as we ventured into this new journey, or are just finding your way to us now, WELCOME and THANK YOU. We are so glad you are here. 

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