insight
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insight: our DISCOVER phase
Most design projects begin with a mood board. At Reed Walker Design Collective, they begin with a conversation. Interior design programming and concept development, the research-intensive phase before any drawing is issued, are the strategic foundation that determines whether a project succeeds or struggles. This post explores what programming actually includes, how concept becomes narrative, and why skipping this phase is one of the most expensive decisions a building owner can make.
insight: Interior Design Overview
Professional interior design is often misunderstood as decoration or styling, but the discipline is far broader and more rigorous. In this overview, Reed Walker Design Collective breaks down what interior designers actually do, from programming, space planning, and environmental psychology to accessibility, lighting, materials, documentation, and coordination for complex public spaces.